NBA 2K League

Drive audience engagement and level up the fan experience across the 2022/23 season by taking over the broadcast, content production and the overall marketing strategy of the league. 

A record-breaking season for fan engagement, fan sentiment and broadcast viewership.

We gave League fans and 2K gamers what they wanted – an enhanced digital experience and access to all aspects of the league as they’d never had before. 

We leveraged our world-class live production facilities, and award-winning creative & marketing teams to redefine the standards of esports entertainment. 

Possessing top-tier live production facilities empowered our team to focus on creativity and innovation. This infrastructure enabled us to effortlessly handle the complexities of esports live broadcasting which traditionally consume substantial resources in managing logistical workflows (bringing in almost 200+ independent live feeds from around the western hemisphere through to a hybrid workflow that allowed our New York MCR to be deployed for on-site shows in Washington DC). Instead, our attention was directed towards pioneering advancements in the presentation and delivery of esports content. 

By leveraging our superior facilities, we introduced entertainment-first broadcast techniques and technologies that captivated viewers and enhanced their viewing experience. From a graphics overhaul to interactive elements, innovative sponsorship content and ultimately an entertainment-focused run of show which prioritized avoiding viewer attrition. 

Our creative content team flourished in producing over 200+ hours of compelling original content. This content not only supported the live broadcasts but also extended the league’s narrative across multiple social media platforms, significantly deepening fan engagement. 

Our revamped marketing strategy, generated over 500 million social impressions, highlighting the magnetic appeal of the content and the success of our engagement strategies. This focus on innovation, enabled by our superior production capabilities, not only met the ambitious goals set by the NBA2K League but also propelled us to the forefront of the esports production industry, cementing our reputation as leaders in delivering top-tier sports entertainment.