Fan Z aren’t found. They’re forged.
Defying traditional marketing approaches; Fan Z cannot be simply “found” through conventional means. Instead, they are “forged” through active co-creation and collaboration.
The key is to create with them, involving them in the process itself. As “culture vultures,” Fan Z are constantly seeking out and immersing themselves in new experiences.
Existing in a state of perpetual connectivity, Fan Z are constantly creating. Far from passive consumers, Fan Z are actively shaping the cultural landscape.
