The Ask
Deliver TikTok LIVE Fest Europe as a premium, creator-first awards experience that seamlessly blended live event production with multi-camera broadcast, immersive brand environments and high-volume creator logistics.
The event needed to feel celebratory, culturally relevant and built for TikTok LIVE – not a traditional awards show.
The Results
1. Full Creator Ecosystem Delivery
From international travel and hotel logistics to accreditation and on-site management, OS delivered end-to-end creator handling across multiple European markets.
2. Red Carpet Livestream Integration
A fully produced red carpet broadcast featuring live interviews, rapid clip turnaround and a pre-show countdown segment built directly into the ceremony programming.
3. Awards Show Broadcast
A 60-minute live awards ceremony with stage content, GFX package, multi-camera setup and integrated “Match Battle” segments designed for both in-room and livestream audiences.
4. Multi-Room Experiential Afterparty
The venue was transformed into a branded activation environment including:
- Creator Gift Wheel with structured prize redemption
- 360 AR video capture booth with instant QR delivery
- Livestream Lounge with ring-light-ready broadcast pods
- Colosseum-themed match room
- Charm bar and custom gifting station
- Tarot reading experience
- DJ-led mobile bar and dance floor
5. Broadcast-Grade Technical Infrastructure
Dedicated camera plans (FX9 / FX6), hardline data drops, Wi-Fi capacity planning and integrated screen content ensured both live audience and livestream viewers received a premium experience.
6. Operational Scale
- 200+ accreditation wristbands across multiple access tiers
- 100+ room nights coordinated
- Dedicated security, medical, sanitation and crew catering plans
- Coordinated load-in, show day and load-out across three operational days
What we did
OS Studios produced TikTok LIVE Fest Europe in Rome, overseeing:
- Creative direction and spatial design
- Venue transformation across awards and afterparty spaces
- Red carpet production and livestream
- Stage design, GFX and broadcast integration
- Talent logistics and rehearsal management
- Creator journey mapping from airport arrival to departure
- Afterparty experiential activation builds
- Technical direction, camera planning and connectivity infrastructure
The event was structured as a full creator lifecycle experience — from arrival to awards to activation-led celebration.
How we did it
Creator-First Logistics Model
Built a structured arrival journey including airport meet-and-greet, hotel check-in, room drops, transport management and on-site check-in flows.
Red Carpet as Content Engine
Designed the carpet as both physical arrival moment and broadcast set. Interviews were clipped in real time to fuel a fast-paced pre-show segment.
Modular Awards Stage
Delivered a truss-based main stage with LED display system, integrated screen content and dynamic match battle capability to showcase live creator competition.
Activation-Led Afterparty
Rather than a standard drinks reception, the afterparty was engineered as an interactive content playground.
From the Creator Gift Wheel to the 360 AR booth, every room was built for shareability and social capture.
Connectivity Built for Scale
Wi-Fi and upload planning accounted for hundreds of simultaneous livestreams, ensuring the event worked as both physical and digital celebration.
Tight Operational Command
Dedicated producers across logistics, broadcast, hospitality, technical and scenic ensured seamless coordination across rooms, teams and vendors.
Want to see how OS Studios redefines sports fandom across other leagues? Check out our work with Call of Duty Next and other live sports experiences.