Warcraft 30th Anniversary Tour

Design a global tour celebrating 30 years of Warcraft that would resonate deeply with local communities in London, Sydney, and Boston—while executing under a single global budget and delivering a consistent Blizzard brand experience.

OS Studios executed three uniquely local activations for Blizzard, combining immersive storytelling, community-first programming, and live production to celebrate Warcraft’s 30th anniversary. Each city received a custom fan journey tailored to its culture, creator presence, and consumption behavior.

Global Framework, Local Delivery

A centralized creative concept applied differently across each city’s community and venue.

Fan-Centric Programming

Patch bars, lore tunnels, trivia competitions, live music, and themed food brought the Warcraft world to life.

Regional Storytelling

London focused on nostalgia and heritage, Sydney embraced creator interactivity, Boston delivered spectacle during PAX East.

Platform-Ready Content

Every touchpoint, from installations to merch, was optimized for share-ability and post-event media.

Want to see how OS Studios redefines sports fandom across other leagues? Check out our work with Call of Duty Next and other live sports experiences.