Red Bull: Homeground 2025

Red Bull brought the Home Ground World Final to New York City, turning Manhattan Center into a four day arena for elite teams, creators, and fans.

  • G2 Esports Celebrates Winning Red Bull Home Ground World Final in New York City NY, November 16 2025. // Ryan Muir / Red Bull Content Pool // SI202511170789 // Usage for editorial use only //
  • G2 Esports celebrate their Red Bull Home Ground World Finals championship in New York, NY on November 16, 2025 // Colin Young-Wolff / Red Bull Content Pool // SI202511170305 // Usage for editorial use only //
  • G2 celebrate at the Upper and Lower Finals Day of the Red Bull Home Ground World Final in New York City, NY on November 15, 2025. // Colin Young-Wolff / Red Bull Content Pool // SI202511160038 // Usage for editorial use only //
  • Spectators cheer at the Upper and Lower Finals Day of the Red Bull Home Ground World Final in New York City, NY on November 15, 2025. // Colin Young-Wolff / Red Bull Content Pool // SI202511160035 // Usage for editorial use only //

The Ask

Deliver Red Bull Home Ground’s World Final in New York City as a premium, fan facing esports event, combining a tournament built for competitive integrity with an in venue experience designed for atmosphere, content capture, and global broadcast distribution on Red Bull channels.

The Results

What we did

OS Studios partnered with Red Bull to produce the Home Ground World Final in New York City, delivering full-scale live event production across Manhattan Center. From stage build and venue transformation to tournament flow, branding, and audience experience, the event was engineered as both a competitive proving ground and a global content moment.

How we did it

Built a Two-Floor Tournament Ecosystem

Hammerstein Ballroom operated as the hero stage for finals weekend, while the Grand Ballroom upstairs was configured as practice rooms and competitive space. This dual-venue structure allowed seamless player movement, reduced downtime, and tight broadcast cadence.

Designed for Broadcast First

The show was engineered to read powerfully on stream while still delivering visceral in-room energy. Lighting states, stage depth, LED architecture, and camera lines were optimized for global distribution across Red Bull Gaming channels.

Structured for Competitive Drama

The format progressed from play-ins to a high-stakes finals weekend, culminating in a Best-of-Five Grand Final. The bracket design ensured sustained tension and storylines across all four days.

Embedded Creator Culture

Co-streamers were not an add-on. They were physically integrated into the venue plan, ensuring live reactions, real-time amplification, and organic content capture throughout the tournament.

Delivered a Full Fan Journey

From entry moments and merch to player hospitality and a closing night celebration, every touchpoint reinforced Home Ground as more than a tournament. It became a destination event.

Want to see how OS Studios redefines sports fandom across other leagues? Check out our work with Call of Duty Next and other live sports experiences.