Warcraft @ gamescom 2025
The Ask
Deliver a Gamescom presence that elevated Blizzard beyond booth marketing into a true experiential world premiere for World of Warcraft: Midnight.
The Results
What we did
OS Studios executed three uniquely local activations for Blizzard, combining immersive storytelling, community-first programming, and live production to celebrate Warcraft’s 30th anniversary. Each city received a custom fan journey tailored to its culture, creator presence, and consumption behavior.
How we did it
360° Immersion Design
Booth architecture built as an environmental narrative.
Playable Scale
Over 100 integrated gameplay stations.
Daily Stage Programming
Live developer sessions and reveals.
Fan Journey Engineering
Flow design optimized for dwell time and repeat visits.
Press Integration
Dedicated spaces for interviews and global coverage.
Want to see how OS Studios redefines sports fandom across other leagues? Check out our work with Call of Duty Next and other live sports experiences.
