Call of Duty: Next 2025
The ask
Reinvent the franchise reveal for Black Ops 7 and transform Las Vegas into a live, creator-driven global broadcast spectacle.
The result
The Biggest Call of Duty® beta launch of all time setting-off the largest pre-orders in Call of Duty history.
What we did
Designed and produced a city-scale cinematic reveal across multiple venues, integrating creator gameplay, narrative environments and synchronized global broadcast into one cohesive product launch moment.
How we did it
Multi-Venue Storytelling
Three distinct physical environments connected narratively and technically.
Unified Broadcast Architecture
Single live program integrating NEXT, CODE Bowl and WSOW.
Creator-First Design
250+ creators embedded into the experience, not just invited.
Cinematic Production Scale
High-end stage design, lighting and immersive scenic builds.
Always-On Content Capture
Every touchpoint engineered for livestream and social amplification.
