TikTok LIVE Fest Europe 2026 Lands in Rome with Red Carpet Coverage, Live Awards and Immersive Creator Experiences

Author
Written by Ian Packard
Published
February 23, 2026

In this article

  1. A Red Carpet Built for Livestream
  2. The LIVE Fest Awards Show
  3. An Afterparty Designed as a Content Playground
  4. Built for Scale, Built for Creators

OS Studios recently delivered TikTok LIVE Fest Europe, transforming Rome into a multi-room celebration of creators, livestream culture and digital-first entertainment.

Designed as a creator-first awards experience, the event blended red carpet coverage, live broadcast production and immersive afterparty environments into a single, unified ecosystem built for TikTok LIVE.

From the moment guests arrived, the focus was clear: this wasn’t a traditional awards show. It was an experience engineered for livestream, community and shareability.

A Red Carpet Built for Livestream

The evening began with a fully produced red carpet broadcast, complete with live interviews, rapid-turnaround social clips and a countdown segment that flowed directly into the awards ceremony.

Every element was designed to work simultaneously for the in-room audience and the livestream audience — ensuring creators could engage their communities in real time.

The LIVE Fest Awards Show

The main stage hosted a high-energy awards ceremony celebrating Europe’s top TikTok LIVE creators.

Multi-camera broadcast infrastructure, dynamic graphics and structured “Match Battle” segments brought the competition format to life. The result was a ceremony that felt interactive, fast-paced and native to the platform.

Rather than replicate a traditional TV awards show, the format embraced TikTok’s rhythm — short, energetic and community-driven.

An Afterparty Designed as a Content Playground

Following the ceremony, the venue transformed into an immersive activation environment.

Highlights included:

  • A Creator Gift Wheel with structured prize redemption
  • A 360° AR capture booth delivering instant QR content
  • Livestream Lounge pods equipped for on-the-spot broadcasts
  • Themed match rooms inspired by Roman architecture
  • Custom gifting stations and experiential installations
  • DJ-led entertainment and creator networking spaces

The afterparty wasn’t simply social — it was designed to extend the content lifecycle of the event.

Built for Scale, Built for Creators

Behind the scenes, the production required coordinated creator logistics, technical planning and broadcast-grade infrastructure to support hundreds of simultaneous uploads and livestream moments.

From arrival coordination to show flow to connectivity planning, the focus remained consistent: make the experience seamless for creators while delivering premium production value.

TikTok LIVE Fest Europe reflects the evolving landscape of live entertainment — where red carpet, awards show and creator activation operate as one integrated ecosystem.

We’re proud to have partnered with TikTok to bring the experience to life in Rome.