OS Studios Named Content & Broadcast Agency of Record for Supertri

A new partnership focused on growing participation, expanding audiences, and redefining how endurance sports engage fans.

OS Studios is proud to announce a new partnership with Supertri, one of the world’s leading short-course triathlon organizations, as the league enters an exciting new phase of growth and innovation.

As part of the agreement, OS Studios has been appointed Supertri’s exclusive Content and Broadcast Agency of Record (AOR) for the 2026 season, supporting the league’s efforts to drive participation, increase event registrations, grow digital audiences, and deliver world-class content experiences across its international race calendar.  

Building the Future of Triathlon Content

The sports media landscape continues to evolve rapidly.

Today’s audiences expect more than race results and highlights. They want immersive storytelling, athlete access, creator-led content, social-first experiences, and compelling reasons to engage before, during, and after competition.

Through this partnership, OS Studios will work alongside Supertri to build an integrated content ecosystem designed to support both fan engagement and participation growth. The initiative spans content strategy, social media, broadcast production, creator engagement, community management, editorial planning, and performance optimization.  

The objective is clear: help more people discover the sport, participate in events, and become lifelong members of the triathlon community.

Supporting a Global Race Calendar

Throughout the 2026 season, OS Studios will support Supertri across nine international event locations, delivering content capture, social media coverage, broadcast production, and audience engagement initiatives throughout the championship calendar.  

The global schedule includes events across:

• United States
• United Kingdom
• Canada
• Channel Islands
• France

From Austin and Chicago to Blenheim Palace, Jersey and Toulouse, the partnership will help connect athletes and fans through a consistent content and storytelling strategy across every race weekend.  

A Modern Approach to Sports Broadcasting

As part of the partnership, OS Studios will also lead the development and execution of Supertri’s live broadcast strategy, including production planning, live graphics, digital distribution, talent integration, and alternative broadcast formats designed for modern audiences.  

The approach reflects a broader shift occurring across global sports.

Successful sports properties increasingly combine:

• Live sports broadcasting
• Creator-led content
• Social-first storytelling
• Community engagement
• Digital audience development
• Multi-platform distribution
• Athlete-focused content
• Real-time fan interaction

By bringing together expertise from traditional sports broadcasting, digital content production, live event execution, and creator ecosystems, OS Studios will help Supertri continue evolving its approach to fan engagement and media distribution.

Driving Participation Through Content

One of the most exciting aspects of the partnership is its focus on participation.

Beyond growing viewership, the program has been designed to help support event registrations, athlete acquisition, repeat participation, community engagement, and long-term audience growth through content-driven initiatives.  

This reflects a growing trend across endurance sports, where content is increasingly viewed not simply as marketing, but as a direct driver of participation and community building.

By aligning content strategy with measurable participation objectives, Supertri is investing in a model that connects storytelling, engagement and commercial growth.

Innovation at the Intersection of Sport and Entertainment

At OS Studios, we believe the future of sports lies at the intersection of:

• Sports broadcasting
• Content creation
• Fan engagement
• Creator ecosystems
• Live event production
• Sports marketing
• Digital media
• Community building

Supertri has consistently established itself as one of the most innovative organizations in endurance sport, pushing the boundaries of race formats, athlete experiences, and fan engagement.

We’re excited to work alongside the Supertri team to help shape the next chapter of that journey.

As the 2026 season unfolds, we’re looking forward to delivering new experiences for athletes, fans, partners and audiences around the world.