OS Studios Appoints Ishaan Arya as Country Manager to Lead India Expansion
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Global fan experience agency strengthens its presence in one of the world’s fastest-growing gaming and esports markets.
OS Studios, the global fan experience agency born from gaming culture and part of Project Worldwide, has appointed Ishaan Arya as Country Manager, India, marking a significant milestone in the company’s international growth strategy.
Based in India, Arya will lead OS Studios’ operations across Bengaluru, New Delhi and Mumbai, overseeing local market expansion, strategic partnerships and client delivery as the agency continues investing in one of the world’s most dynamic gaming and entertainment markets.
Accelerating Growth in India’s Gaming and Esports Industry
India has become one of the fastest-growing gaming markets globally, with hundreds of millions of players, a rapidly expanding creator economy and increasing investment from publishers, brands and rights holders.
OS Studios’ expansion reflects growing demand for world-class fan engagement, live event production, content creation and integrated marketing campaigns designed specifically for gaming audiences.
“Ishaan’s experience, industry relationships and deep understanding of the Indian gaming ecosystem make him the ideal person to lead our next phase of growth,” said John Higgins, CEO of OS Studios. “India represents an enormous opportunity for brands looking to authentically connect with gaming communities, and we’re excited to continue building our presence with local expertise.”
Industry Leadership
Arya joins OS Studios with more than a decade of experience across gaming, esports and live events. Throughout his career he has helped shape some of India’s most recognised gaming initiatives, including co-founding The Esports Cluband most recently serving as Vice President – Partnerships at NODWIN Gaming, where he played a key role in developing commercial partnerships and helping grow Comic Con India.
In his new role, Arya will focus on expanding OS Studios’ regional operations, developing strategic partnerships and delivering integrated fan experiences for brands, publishers, sports properties and entertainment companies across India.
Bringing Global Expertise to India
Since its founding in 2018, OS Studios has become one of the world’s leading agencies dedicated to gaming, esports and fan culture.
The agency delivers creative strategy, live broadcasts, experiential activations, content production, influencer campaigns, tournament operations and digital marketing for many of the world’s biggest publishers, brands and sports organisations.
As part of Project Worldwide, OS Studios combines specialist gaming expertise with the capabilities of a global agency network operating across more than 40 countries.
The company’s India operations will also work closely with sister agency George P. Johnson (GPJ) India, enabling clients to access world-class production infrastructure while benefiting from local market knowledge and execution.
Building the Future of Fan Engagement
OS Studios’ expansion into India reinforces the agency’s long-term commitment to supporting brands that want to build authentic relationships with gaming audiences.
With Arya leading the market, the company is positioned to deliver creative campaigns, live experiences and fan-first marketing strategies tailored to India’s rapidly evolving gaming ecosystem.
As gaming continues to become mainstream entertainment across the region, OS Studios looks forward to partnering with brands, publishers, rights holders and creators to shape the next generation of fan experiences.
About OS Studios
OS Studios is a global fan experience agency born from gaming culture. The agency creates live events, broadcasts, content, digital experiences and marketing campaigns that connect brands with gaming and entertainment communities around the world. Founded in 2018 and now part of Project Worldwide, OS Studios partners with leading publishers, brands, leagues and rights holders to create experiences that fans remember.